A Blog a day, keeps your communication problems away

What is a Blog 

A Blog is a piece of information published on the internet. The content, called the Posts are usually in the reverse chronological order, the latest information being on top.

The first-ever blog was Links.net, created by Justin Hall in 1994. They were not called blogs back then, and he just referred to it as his personal homepage. Blogger is the person writing blogs. All the websites cannot be termed as blogs, as the blogs are usually focused on the creation of content on a regular time interval.

 

 

Why should you write a blog?

• Ø Blogging is an effective means of attracting newer audiences. One can readily share his/her knowledge and opinions with millions of other people spread over diverse and distant geographies.
  
  
• Ø  One can use blogging to promote himself/herself and his/her business by increasing the reach of the target audience.
  
  
• Ø  Blogging can convert your traffic to leads and ultimately it can fetch your customers.
  
  
• Ø  Blogging improves our way of expressing our own thoughts, as while writing we properly articulate our thoughts and then present it in a better way.
  
  
• Ø  Once the reach increases,  you can have more readers and capitalizing on them you can monetize your blog and make money.
  
  
• Ø  It gives you recognition of expertise in your niche and domain. Ex. Travel Blogger, Food Blogger, etc

 

 

Where can I write a blog?

 There are many sites that allow one to write blogs. To name a few:

WordPress: You can create your own blogging website which will be 100% owned by you.

Wix: it is a free website builder that can be totally managed from the front-end. It has free hosting also.

Weebly: it is another website builder that you can use not only to blog but also to sell a product or showcase your portfolio.

Medium: people who just want to write, they are not much concerned with owning a website. It has a wide audience and approx. 60 million readers per month.

Blogger: one of the oldest blogging platforms. You can create blogs here free of cost. Its

popularity has decreased in recent years.

Few other places where you can write blog are Joomla, Jimdo, Tumblr, ghost, etc.

 

 

How to increase your blog visibility

 

• Ø  Optimize blog for SEO so that you appear on top of SERP.
  
  
• Ø  Do the proper keyword research.
  
  
• Ø  Add link to your blog post
  
  
• Ø  Create categories
  
  
• Ø  Use tags
  
  
• Ø  Index tags or categorize in sitemap
  
  
• Ø  Direct internal link to the previous posts
  
  
• Ø  Update and republish the blog posts
  
  
• Ø  Make the responsive blogs (device friendly)
  
  
• Ø  Create content calendar
  
  
• Ø  Add social media plug-ins
  
  
• Ø  Share blog post everywhere
  
  
• Ø  Create a newsletter
  
  
• Ø  Install analytics and analyze the results

 

Ensure these steps and you can greatly increase your reach and hence your monetization, through the digital technique known as blogging.